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	<title>Paul McEwan &#187; Real Estate</title>
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		<title>Homebuyers and sellers less active in July</title>
		<link>http://paulmcewan.com/index.php/2010/08/09/homebuyers-and-sellers-less-active-in-july/</link>
		<comments>http://paulmcewan.com/index.php/2010/08/09/homebuyers-and-sellers-less-active-in-july/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 02:46:20 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REBGV Report]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Vancouver]]></category>

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		<description><![CDATA[VANCOUVER, B.C. – August 4, 2010 – Home sales activity in Greater Vancouver was quieter last month than most Julys over the past decade, with residential sales, prices, and the number of homes listed for sale trending downward in recent months.
The Real Estate Board of Greater Vancouver (REBGV) reports that the number of residential property [...]]]></description>
			<content:encoded><![CDATA[<p>VANCOUVER, B.C. – August 4, 2010 – Home sales activity in Greater Vancouver was quieter last month than most Julys over the past decade, with residential sales, prices, and the number of homes listed for sale trending downward in recent months.</p>
<p>The Real Estate Board of Greater Vancouver (REBGV) reports that the number of residential property sales in Greater Vancouver totalled 2,255 in July 2010. This represents a 45.2 percent decline from the 4,114 sales in July 2009, the highest selling July ever recorded, and a 24.1 percent decline compared to June 2010.</p>
<p>Looking back further, last month’s residential sales represent a 3.7 percent increase over the 2,174 residential sales in July 2008, a 41.8 percent decline compared to July 2007’s 3,873 sales, and a 17.5 percent decline compared to July 2006’s 2,732 sales.</p>
<p>“With the pace of home sales and listings easing off in our market, we’ve begun to see a levelling of home prices from the record highs seen in the spring, creating greater affordability,” Jake Moldowan, REBGV president said. “Activity in today’s marketplace is clearly trending in favour of buyers.”</p>
<p>The number of properties listed for sale on the market has been trending downward since spring, with 4,138 new listings in July compared to April’s peak of 7,648. New listings for detached, attached and apartment properties in Greater Vancouver on the Multiple Listing Service® (MLS®) declined 17.9 percent in July 2010 compared to July 2009, when 5,041 properties were listed for sale.</p>
<p>At 16,431, the total number of property listings on the MLS® in July declined 6.5 per cent compared to last month and increased 33 percent compared to July 2009.</p>
<p>“It’s currently taking home sellers who work with a REALTOR®, on average, 45 days to sell their property, which is a historically healthy timeframe for people on both sides of a transaction,” Moldowan said.</p>
<p>Since spring, housing prices have decreased 2.8 percent compared to the all-time high reached in April when the residential benchmark price was $593,419. Over the last 12 months, the MLSLink® Housing Price Index (HPI) benchmark price for all residential properties in Greater Vancouver increased 9.1 percent to $577,074 in July 2010 from $528,821 in July 2009.</p>
<p>Sales of detached properties in July 2010 reached 908, a decrease of 43.7 percent from the 1,614 detached sales recorded in July 2009 and a 9.8 percent increase from the 827 units sold in July 2008. The benchmark price for detached properties increased 11.5 percent from July 2009 to $793,193.</p>
<p>Sales of apartment properties reached 979 in July 2010, a decline of 42.7 percent compared to the 1,708 sales in July 2009 and an increase of 1.3 percent compared to the 966 sales in July 2008.The benchmark price of an apartment property increased 6.2 percent from July 2009 to $387,879.</p>
<p>Attached property sales in July 2010 totalled 368, a decline of 53.5 percent compared to the 792 sales in July 2009 and a 3.4 percent decline from the 381 attached properties sold in July 2008. The benchmark price of an attached unit increased 8.6 percent between July 2009 and 2010 to $490,995.</p>
<div><a href="http://paulmcewan.com/wp-content/uploads/2010/08/August-2010-Graph.gif" rel="lightbox[560]"><img class="aligncenter size-full wp-image-561" title="August-2010-Graph" src="http://paulmcewan.com/wp-content/uploads/2010/08/August-2010-Graph.gif" alt="" width="620" height="471" /></a></div>


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		<title>Hand Drawn Realtor Advertising Speaks for Itself</title>
		<link>http://paulmcewan.com/index.php/2010/07/27/hand-drawn-realtor-advertising/</link>
		<comments>http://paulmcewan.com/index.php/2010/07/27/hand-drawn-realtor-advertising/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 18:02:57 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[Real Estate]]></category>

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		<description><![CDATA[An original hand drawn info-graphic of bad things happening to bad people on a road to success is used in this tabloid sized advertising piece. Negativity in advertising rarely works.  ]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2010/07/realtor_fail_july2010.jpg" rel="lightbox[549]"><img class="alignleft size-medium wp-image-550" title="realtor_fail_july2010_small" src="http://paulmcewan.com/wp-content/uploads/2010/07/realtor_fail_july2010_small-195x300.jpg" alt="hand drawn info-graphic" width="195" height="300" /></a>This advertising came into our office about a year ago and I&#8217;ve been holding it ever since wondering if I should post it. Mostly I was debating with myself about blurring his name and contact information or not. Something tells me he&#8217;s not going to be comfortable about seeing this plastered all over the internet. I know I wouldn&#8217;t. But it&#8217;s his advertising and it was hand delivered and distributed to all our mail boxes which makes it a public document, right?</p>
<p>So here it is, blurred name and contact but everything else left exactly as is. An original hand drawn info-graphic of bad things happening to bad people. Even the skewed layout is original. Click the image to see every methodical detail that went into this beauty.</p>
<p>And that&#8217;s all I&#8217;m going to say. What do you say?</p>
<p><strong><span style="text-decoration: underline;">UPDATE August 3, 2010</span></strong><br />
I syndicate this blog to my Twitter and Facebook page which is where most friends tend to comment. I&#8217;m not sure what to do about that. If they all commented here it would be a party and the blog might get more comments and exciting things might happen like an exiled Eastern Europian Czar might join the conversation and be enlightened by all of our comments and the extreme grooviness and funked out flavour of my friends that he would invite us to his castle in some Autrian hide-away for a 3 week party&#8230;but no.</p>
<p>Here is one such comment (from Facebook) which explains the reason for an update:</p>
<p>&#8220;That&#8217;s actually a pretty famous old woodcut, it&#8217;s popularly referenced in the personal development movement. It&#8217;s pretty emblematic of the editorial cartoon style of the day as well. Even Matt Groening did &#8216;a slapdash homage to a great old illustration&#8217;.</p>
<p><a rel="nofollow" href="http://www.walrusmagazine.com/blogs/wp-content/uploads/2009/04/preview6.jpg" target="_blank" rel="lightbox[549]">http://www.walrusmagazine.com/blogs/wp-content/uploads/2009/04/preview6.jpg</a></p>
<p>Compared to a lot of Realtor ads that urge buyers to &#8216;buy now or be priced out forever!&#8217; or claim that &#8216;prices are only going up!&#8217; this one is actually pretty nice, if a little off-topic.&#8221;</p>


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		<title>Does your industry embarrass you?</title>
		<link>http://paulmcewan.com/index.php/2010/06/23/does-your-industry-embarrass-you/</link>
		<comments>http://paulmcewan.com/index.php/2010/06/23/does-your-industry-embarrass-you/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:01:39 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=543</guid>
		<description><![CDATA[The real problem I have with the real estate industry is this: Real Estate Agents are viewed as being lower than used car dealers. Real Estate developers are viewed as the reason people are homeless and living on the street. This is why when I see work like this flier I cringe. She needs a plan that doesn't involve bringing down the entire industry.]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2010/06/Sharon_c_Tucker.jpg" rel="lightbox[543]"><img class="alignleft size-medium wp-image-544" title="Sharon_c_Tucker" src="http://paulmcewan.com/wp-content/uploads/2010/06/Sharon_c_Tucker-228x300.jpg" alt="Bad Real Estate Advertising" width="228" height="300" /></a>I work in marketing and design. Or design and marketing. No, Advertising. Yea, that&#8217;s it. I work in Advertising &#8211; and &#8211; design &#8211; marketing. But I do a lot of branding and logo design. And websites.</p>
<p>I do have focus: Real Estate.</p>
<p>I like the real estate industry and position I am in. Never bored. Everyone is always in a decent mood. Right now websites are flying out the door and people seem to want to push technology to the maximum as a form of proof of (insert your communication here). Hopefully advertising campaigns will come back like lawn bowling once everyone realizes that being the first in technology is &#8230; just being the first in technology. Or that they might want to communicate something more.</p>
<p>The real problem I have with the real estate industry is this: Real Estate Agents are viewed as being lower than <a href="http://www.google.ca/search?q=real+estate+agent+vs+used+car+salesman&amp;hl=en&amp;safe=off&amp;ei=TUUiTK_uHZGhnQecttEm&amp;start=0&amp;sa=N" target="_blank">used car dealers</a>. Real Estate developers are viewed as the reason people are homeless and living on the street. (There is an anti-real estate development poster on the wall of the complex I live in). Talk about friendly neighbours.</p>
<p>This is why when I see work like this flier I cringe. When I tell people I do real estate marketing, do they think I do this?</p>
<p>This person needs more than just listings. She needs more than a new picture photo-copied on canary coloured paper. She needs a plan that doesn&#8217;t involve bringing down the entire industry.</p>
<p>I put it up for you to have a laugh. For me? it&#8217;s not that funny.</p>


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		<title>Home buyer and seller activity increases in busy spring market</title>
		<link>http://paulmcewan.com/index.php/2010/05/05/home-buyer-and-seller-activity-increases-in-busy-spring-market/</link>
		<comments>http://paulmcewan.com/index.php/2010/05/05/home-buyer-and-seller-activity-increases-in-busy-spring-market/#comments</comments>
		<pubDate>Thu, 06 May 2010 04:48:45 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[REBGV Report]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=517</guid>
		<description><![CDATA[VANCOUVER, B.C. – May 4, 2010 –The Greater Vancouver housing market experienced increased activity in April thanks to a steady balance of home buyers and sellers entering the marketplace.]]></description>
			<content:encoded><![CDATA[<p>VANCOUVER, B.C. – May 4, 2010 –The Greater Vancouver housing market experienced increased activity in April thanks to a steady balance of home buyers and sellers entering the marketplace.</p>
<p>The Real Estate Board of Greater Vancouver (REBGV) reports that residential property sales in Greater Vancouver totalled 3,512 in April 2010, the fifth highest-selling April on record. The figure represents an increase of 18.5 percent compared to the 2,963 sales in April 2009; 9.1 percent more than April 2008’s 3,218 sales; and 3.7 percent more than April 2007’s 3,387 sales. April 2010 sales also represent a 12 percent increase compared to last month.</p>
<p>“We’re in the midst of another strong spring season thanks to high levels of activity on both the buyer and seller side of our market,” Jake Moldowan, REBGV president said. “The number of homes coming on the market has increased significantly in recent months, which is providing a healthy level of choice for those looking to buy during this busy period.”</p>
<p>New listings for detached, attached and apartment properties in Greater Vancouver totalled 7,648 in April 2010, a 64.5 percent increase compared to April 2009 when 4,649 new units were listed, and a 9.2 percent increase compared to March 2010 when 7,004 properties were added to the Multiple Listing Service® (MLS®).</p>
<p>At 15,901, the total number of property listings on the MLS® increased 17 percent in April compared to last month, and is up 11 percent compared to this time last year.</p>
<p>Over the last 12 months, the MLSLink® Housing Price Index (HPI) benchmark price for all residential properties in Greater Vancouver increased 18.9 percent to $593,419 from $499,021 in April 2009.</p>
<p>“It was at this time last year when home prices in our region began their recovery from the declines that occurred during the recession period,” Moldowan said.</p>
<p>Sales of detached properties in April 2010 reached 1,370, an increase of 15.1 percent from the 1,190 detached sales recorded in April 2009 and a six percent increase from the 1,293 units sold in April 2008. The benchmark price for detached properties increased 21.2 per cent from April 2009 to $818,403.</p>
<p>Sales of apartment properties reached 1,526 in April 2010, an increase of 29.4 percent compared to the 1,179 sales in April 2009 and an increase of 15.9 percent compared to the 1,317 sales in April 2008.The benchmark price of an apartment property increased 16.9 percent from April 2009 to $397,779.</p>
<p>Attached property sales in April 2010 totalled 616, an increase of 3.7 percent compared to the 594 sales in April 2009 and a 1.3 percent increase from the 608 attached properties sold in April 2008. The benchmark price of an attached unit increased 16.4 percent between April 2009 and 2010 to $502,399. ~Real Estate Board of Greater Vancouver</p>
<p style="text-align: center;"><a href="http://paulmcewan.com/wp-content/uploads/2010/05/May-2010-Package-7-Graph.gif" rel="lightbox[517]"><img class="aligncenter size-full wp-image-518" title="May-2010-Package-7-Graph" src="http://paulmcewan.com/wp-content/uploads/2010/05/May-2010-Package-7-Graph.gif" alt="" width="620" height="471" /></a></p>


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		<title>How much does a website cost?</title>
		<link>http://paulmcewan.com/index.php/2009/12/08/how-much-does-a-real-estate-website-cost/</link>
		<comments>http://paulmcewan.com/index.php/2009/12/08/how-much-does-a-real-estate-website-cost/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 08:16:10 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=430</guid>
		<description><![CDATA[How long is a piece of string?
How much does it cost is a common question for a design business&#8217;s email inbox supplying websites to Realtors. Of course no one minds answering. It&#8217;s what we signed up for in this line of work. But there is no easy short answer to the how much question because [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2009/12/dilbert-cost-1.jpg" rel="lightbox[430]"><img class="alignleft size-full wp-image-432" title="dilbert cost of things" src="http://paulmcewan.com/wp-content/uploads/2009/12/dilbert-cost-1.jpg" alt="dilbert cost of things" width="377" height="348" /></a>How long is a piece of string?</p>
<p><em>How much does it cost</em> is a common question for a design <a href="http://tribalyell.com">business&#8217;s</a> email inbox supplying websites to Realtors. Of course no one minds answering. It&#8217;s what we signed up for in this line of work. But there is no easy short answer to the <em>how much</em> question because everyone is different &#8211; or are they?</p>
<p>Almost all inquiries about how much a website cost to design and build are coming from people without any branding what-so-ever. It seems a common trait in the real estate niche but for a small few. In any other business there is a plan in place but in real estate the end result is the plan and most web designers working in this real estate niche are creating the visual branding as part of the web-design and including it in their price.</p>
<p>&#8220;My web guy designed my logo&#8221; is a pretty common thing to hear when a sign guy needs the printable artwork to work with or a printshop is trying to put together the business cards and all they have to work with are crappy web graphics.</p>
<p>So the question <em>how much is a website</em> isn&#8217;t the really the question.</p>
<p>This is a week filled with meetings. Meetings with people who are in the business of designing for real estate. Together we will work to discover the true nature of the problem and come up with a unique solution &#8211; or two.</p>


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		<title>The Future of Vancouver&#8217;s Laneway Housing</title>
		<link>http://paulmcewan.com/index.php/2009/11/11/the-future-of-vancouvers-laneway-housing/</link>
		<comments>http://paulmcewan.com/index.php/2009/11/11/the-future-of-vancouvers-laneway-housing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 08:35:55 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[My Life]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=405</guid>
		<description><![CDATA[Vancouver Laneway Housing: We wanted it and now we have it. So now what? What's it like living in an alley? Better yet, what's it like claiming the alley?]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2009/11/lane-house-street.jpg" rel="lightbox[405]"><img class="alignleft size-full wp-image-406" title="lane-house-street" src="http://paulmcewan.com/wp-content/uploads/2009/11/lane-house-street.jpg" alt="lane-house-street" width="578" height="304" /></a>Vancouver Laneway Housing: We wanted it and now we have it. So now what? What&#8217;s it like living in an alley? Better yet, what&#8217;s it like claiming the alley?</p>
<p>I live in an alley. It&#8217;s a townhouse where our &#8220;backyard&#8221; is at alley level as are about 16 of our 40+ units. My design and lobby has been to rid the fences we have between us and the alley and claim the alley as our street. The rest of the building has decided it&#8217;s better to maintain large high fences to separate us from the undesirables. So we have a large high fence.</p>
<p>I have some hopes for future occupants of Vancouver&#8217;s new laneway houses. I see in the specifications there must be room for greening and &#8220;yard space&#8221;. The specifications also require most windows face the alley. The alley is the unit&#8217;s view. So it seems inevitable that alleys will have to become more palatable.</p>
<p>If your thinking of building a laneway house, here&#8217;s a quick rundown:</p>
<ul>
<li>In RS-1 and RS-5 single family areas</li>
<li>On lots 33’ wide and wider, with an open lane, on a double fronting street, or on a corner with a lane dedication</li>
<li>Generally located in the space where a garage would be permitted, i.e. in the rear 26’ of the lot (and a minimum of 16’ separation between the laneway house and the main house)</li>
<li>Rental or family only / no strata-titling</li>
<li>Minimum of one on-site parking space</li>
<li>Unit size based on lot size to a maximum of 750 sq.ft. (approx. a 500 sq.ft. unit on a 33’ X 122’ lot)</li>
<li>1 and 1 ½ storey configurations, with guidelines to address upper storey massing, privacy, and shadowing</li>
<li>Enabling homeowners to add a laneway house while retaining their existing main house; with or without a secondary suite in the main house (a laneway house could also be built with a new house)</li>
</ul>


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		<title>8 Facts we know about the HST and Real Estate</title>
		<link>http://paulmcewan.com/index.php/2009/11/02/8-facts-we-know-about-the-hst-and-real-estate/</link>
		<comments>http://paulmcewan.com/index.php/2009/11/02/8-facts-we-know-about-the-hst-and-real-estate/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:36:56 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[HST]]></category>
		<category><![CDATA[Taxes]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=400</guid>
		<description><![CDATA[Come July 1st 2010, the Harmonized Sales Tax [HST] will raise the cost of buying a new home in Vancouver. Does this mean there will be a buying frenzy on new homes prior to July 1st 2010? If so, will this increase in demand for new homes cause them to go up in price even [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zazzle.com/mens_t_canadian_tax_tshirt-235970881964931433"><img class="alignleft size-full wp-image-401" title="Tax me I'm Canadian" src="http://paulmcewan.com/wp-content/uploads/2009/11/mens_t_canadian_tax_tshirt.jpg" alt="Tax me I'm Canadian" width="400" height="400" /></a>Come July 1st 2010, the Harmonized Sales Tax [HST] will raise the cost of buying a new home in Vancouver. Does this mean there will be a buying frenzy on new homes prior to July 1st 2010? If so, will this increase in demand for new homes cause them to go up in price even before the HST hits us? How will the resale market be affected?</p>
<p>Here’s how the price of a new $700,000 home in BC or Vancouver will be affected. The homebuyer would pay a total of $84,000 in BC HST taxes (12% on $700,000). But wait, there’s a homebuyer HST rebate for purchases above $400,000. The homebuyer would receive the $20,000 back which reduces their HST cost to $64,000 in taxes for a total of $764,000. Currently, the 5% GST applicable to the same home would cost only $35,000 (a $29,000 difference). *This does not include the HST applicable to closing fees.</p>
<p>The HST brings up a lot of questions. Here are 8 facts we do know about the HST.</p>
<ol>
<li>Implementation of the BC Harmonized Sales Tax will take place on July 1, 2010.</li>
<li>The Harmonized Sales Tax (also known as the new BC HST) is 12% tax applicable to most goods and services, including new homes, real estate, and property.</li>
<li>The new B.C. HST 12% Tax is the combination of the Federal Goods and Services Tax (5% GST) and the Provincial Sales Tax (7% PST).</li>
<li>The BC HST is NOT a 12% real estate tax, but a provincial harmonized tax on most goods, services and consumer products including new homes.</li>
<li>Currently, new BC and Vancouver homes are subject to 5% GST (federal tax) in which first time homebuyers or investors can receive GST rebates. This 5% GST will be replaced with the higher 12% B.C. Harmonized Sales Tax (HST), a 7% difference in taxes on the total purchase price of a new British Columbia home or property.</li>
<li>The B.C. HST program will give partial rebates for new BC homes priced up to $400,000. The government will give these homebuyers a partial five per cent BC HST rebate on the provincial tax side which makes any new B.C. home or Vancouver property $400,000 or less no more expensive than it is today.</li>
<li>Homebuyers looking to buy new Vancouver property over $400,000 will receive a maximum BC HST rebate of $20,000, but will see the purchase price above that level subject to the extra five per cent tax rate system.</li>
<li>The British Columbia Harmonized Sales Tax of 12% HST is also applicable to any costs and fees associated with your property/home purchase including legal/notary fees, commissions and other closing costs.</li>
</ol>
<p>The shirt used in this post can be ordered from <a href="http://www.zazzle.com/mens_t_canadian_tax_tshirt-235970881964931433" target="_blank">Zazzle.com</a></p>


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		<title>The Life of a New Realtor</title>
		<link>http://paulmcewan.com/index.php/2009/09/05/the-life-of-a-new-realtor/</link>
		<comments>http://paulmcewan.com/index.php/2009/09/05/the-life-of-a-new-realtor/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 19:09:28 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking Marketing]]></category>
		<category><![CDATA[prediction]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=337</guid>
		<description><![CDATA[With a previous post Death of the Realtor it&#8217;s appropriate to post something about the life of one. It&#8217;s a tough job due to all the competition but someone has to do it &#8211; right. So that&#8217;s why today&#8217;s post is about how the life of a Realtor might look in the very near future [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-338" title="iphone-property-search" src="http://paulmcewan.com/wp-content/uploads/2009/09/iphone-property-search.jpg" alt="iphone-property-search" width="281" height="503" />With a previous post <a href="http://paulmcewan.com/index.php/2009/06/30/death-of-the-realtor/">Death of the Realtor</a> it&#8217;s appropriate to post something about the life of one. It&#8217;s a tough job due to all the competition but someone has to do it &#8211; right. So that&#8217;s why today&#8217;s post is about how the life of a Realtor might look in the very near future and how some are doing it this way right now.</p>
<p>Mobile listing solutions are going to take over as devices become more powerful, Connection speeds increase, <a href="http://images.google.ca/imgres?imgurl=http://www.mobilemag.com/wp-content/uploads/2009/05/image_38778_largeimagefile.jpg&amp;imgrefurl=http://www.mobilemag.com/2006/03/21/polymer-vision-concept-screen-rolls-up/&amp;usg=__nQZDM54aOv54xVLmKhgbup86XC4=&amp;h=300&amp;w=400&amp;sz=23&amp;hl=en&amp;start=1&amp;um=1&amp;tbnid=GatcN1Pl4aL22M:&amp;tbnh=93&amp;tbnw=124&amp;prev=/images%3Fq%3Droll%2Bout%2B%2Bpda%2Bscreen%26hl%3Den%26safe%3Doff%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DG%26um%3D1">displays more beautiful</a> so websites don&#8217;t have to adjust to the scale as much. The term &#8220;mobile&#8221; might even become a word of the past (when describing online versions) as everything is expected to be online everywhere all the time. It&#8217;s just going to happen.</p>
<p>The future of the Realtor&#8217;s website will need to be more community driven. If their farm area is a certain location then they will be expected to have everything about that location on their website, listing every single business, every event, every listing and how about rentals? Oh, but there are community sites out there already doing this you say? Not really. It cost money and takes time to maintain a site like this. The paid links are not a good representation of what the community is. After all, paid links are what pay the bills.</p>
<p>A community site must be free to the community it serves. As more small business owners realize how important it is to have incoming links from outside sites pointing to them, they will look to a real community site that will list them for free and allow them to log in and list themselves for free, allow them to log in and post events, allow them to log in and take ownership of certain aspects of the community site and even guest post on the community blog. And yes, there will be real estate listings with walk scores, maps and much more. A successful Realtor will own this site.</p>
<p>A site like this is easier to maintain and keep current than most real estate sites are today, (those that do update their sites). It&#8217;s conceivable that a Realtor would hardly have to touch a site like this other than to confirm registrations (done through email) and farm the people who have logged in to get more information on the listings. They can go back to doing what they do best.</p>
<p>By providing this valuable resource to the community where a Realtor does business, their perception among those who live, work, play, list and purchase in the area can become a lot higher than it is now (<a href="http://www.youtube.com/watch?v=G4m7v87-0YI">below that of a used car salesman at the moment</a>).</p>
<p>In summery a community site must have:</p>
<ul>
<li>Maps with walk scores</li>
<li>Free organized listings of events and businesses</li>
<li>Community blog for community postings</li>
<li>A registration and login for the community</li>
<li>A &#8220;mobile&#8221; version</li>
</ul>
<p>Some Realtors are already starting this.</p>


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		<title>Death of the Realtor</title>
		<link>http://paulmcewan.com/index.php/2009/06/30/death-of-the-realtor/</link>
		<comments>http://paulmcewan.com/index.php/2009/06/30/death-of-the-realtor/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 14:57:39 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking Marketing]]></category>

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		<description><![CDATA[A number of months ago I went to a networking, sales, meet-up with a quick interesting seminar by Ian Watt he titled &#8220;Death of the Old School Realtor&#8221; about how the use of web 2.0 and Social Networking will change the face of real estate marketing completely in the next 3 to 5 years and those who [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-290" title="realtor" src="http://paulmcewan.com/wp-content/uploads/2009/06/realtor.jpg" alt="realtor" width="432" height="512" />A number of months ago I went to a networking, sales, meet-up with a quick interesting seminar by <a href="http://www.ianwatt.ca/" target="_blank">Ian Watt</a> he titled &#8220;<a href="http://blog.ubertor.com/2009/03/03/the-death-of-the-old-school-realtor/" target="_blank">Death of the Old School Realtor</a>&#8221; about how the use of web 2.0 and Social Networking will change the face of real estate marketing completely in the next 3 to 5 years and those who don&#8217;t keep up will be leapfrogged by the up and coming competition. He&#8217;s right but my mind took it a few steps further, what about 10 to 15 years?</p>
<p>At the rate we&#8217;re changing, the talk might have been called &#8220;Death of the Realtor&#8221;. The &#8220;Gutenberg phenomena&#8221; called the Internet will eventually change real estate so completely we won&#8217;t recognize it. Their commission structure have already been under fire for a long time as discussed in a stream on <a href="http://www.npr.org/templates/story/story.php?storyId=5243410" target="_blank">NPR here</a>, read in the New York Times article &#8220;<a href="http://www.nytimes.com/2006/03/05/magazine/305wwln_freakonomics.1.html?pagewanted=all" target="_blank">Endangered Species</a>&#8221; and Maclean&#8217;s, &#8220;<a href="http://www.macleans.ca/business/companies/article.jsp?content=20070101_138997_138997" target="_blank">Money for Nothing, Lawn Sign for Free</a>&#8220;.</p>
<p>The event he spoke at was a networking shin-dig sponsored by <a href="http://www.ubertor.com/" target="_blank">Ubertor</a> and <a href="http://www.reachd.com/" target="_blank">Reachd</a> via <a href="http://www.meetup.com/" target="_blank">Meet-up</a>, and it was interesting, informative and for anyone who&#8217;s taken any marketing courses, re-informative. What I found more interesting and just as informative was the fact that a Realtor would act this transparent. I mean this in a &#8216;good for him&#8217; way. It&#8217;s really refreshing to see a Realtor give out his &#8220;secrets&#8221;. He&#8217;s not the only participant at this event who thinks in this way. There is a following to this thinking. The topic of an online <a href="http://www.propertyegg.ca/" target="_blank">ustream.tv</a> discussion I took part in was how the public listing tool <a href="http://www.realtor.ca" target="_blank">realtor.ca</a> was not very transparent and easy for the public to use.</p>
<p>The same technology that makes it easy to market product online, access information and inform the public will eventually have the public scratching their heads as to why the commissions are spread the way they are and if Realtors are willing to market and change then the change will come. I think it&#8217;s worth writing a bit about it so I did.</p>
<p>Whether the change is grass roots and forces the industry to change or self regulated is something someone else can speculate on. All I know is this: Those future earners who have never known the world without the Internet, who they choose to help them sell and purchase their homes could very well be a different type of person than today&#8217;s Realtor.</p>


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		<title>MyRealPage on iPhone and Android Phones</title>
		<link>http://paulmcewan.com/index.php/2009/06/25/myrealpage-on-iphone-free/</link>
		<comments>http://paulmcewan.com/index.php/2009/06/25/myrealpage-on-iphone-free/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:56:07 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=287</guid>
		<description><![CDATA[MyRealPage has just launched their detailed property listing search on iPhone and phones that run on Android. Get it here: http://listings.myrealpage.com/wps/rest/1001/l/mobile-inquiry 
I don&#8217;t run either of these phones right now so I can&#8217;t give it any kind of a review but I am hoping on hearing more about it soon. I clicked over to Agent [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-288" title="screen1-0" src="http://paulmcewan.com/wp-content/uploads/2009/06/screen1-0.png" alt="screen1-0" width="201" height="386" /><a href="http://myrealpage.com/blog.html?blogEntryId=453276" target="_blank">MyRealPage</a> has just launched their detailed property listing search on iPhone and phones that run on Android. Get it here: <a onclick="javascript:pageTracker._trackPageview('/outgoing/listings.myrealpage.com/wps/rest/1001/l/mobile-inquiry');" href="http://listings.myrealpage.com/wps/rest/1001/l/mobile-inquiry">http://listings.myrealpage.com/wps/rest/1001/l/mobile-inquiry </a></p>
<p>I don&#8217;t run either of these phones right now so I can&#8217;t give it any kind of a review but I am hoping on hearing more about it soon. I clicked over to <a href="http://agentwill.com/site-admin/mobile-house-hunting-is-just-too-cool-iphone-app-released/" target="_blank">Agent Will</a> ( Will Wertheim of TRG) knowing he&#8217;s a MyRealPage listing subscriber who blogs a lot and is &#8220;in-the-know&#8221; about such things. He&#8217;s had a bit of an opportunity to try it out. I&#8217;m also hoping to soon post more about it than the blog released by My RealPage themsleves. That will have to wait but know that I will.</p>
<p>So a bit about what I know is this: It&#8217;s a geo-location aware property search application for iPhone and Android-based phones which means it knows where you are and finds listings around you and gives detailed information about them. It comes hot on the heels of, iPhone OS 3.0 and Android &#8220;Cupcake&#8221; release. It also sounds as if they are not labotomizing their normal property seach functions for the sake of  getting it mobile as you can see by the list of what a prospect can do (listed below). In fact the GPS inegration to my mind simply adds to their normal list of listing features. Who needs walk routes (which is a regular feature of MyRealPage listings) when you are right there in the neighbourhood!</p>
<p>What&#8217;s more is this new mobile application is just in beta release which means they expect that it will evolve.</p>
<p>Here is a quick list of what you can do in this application:</p>
<ul>
<li> Automatically locate yourself via GPS and see all available listings for sale in up to 1km radius around you</li>
<li> Have the application &#8220;follow&#8221; you by updating your position and nearby listings as you walk or drive</li>
<li> Drag the map to pan around and see the nearby listings automatically searched for you</li>
<li> Manually override your current location by entering the address of your choice</li>
<li> Login into your Virtual Office Website (VOW) account to see and do more</li>
<li> See full details of each individual listing, including all photos</li>
<li> Email listings to family and friends</li>
<li> Inquire about the listing with the agent/team/broker</li>
<li> &#8220;Star&#8221; the listing for later review through the Virtual Office Website (VOW) account</li>
<li> Sign up for a Virtual Office Website (VOW) account</li>
<li> Make a phone call and/or send a SMS message directly from the contact forms</li>
</ul>
<p>I&#8217;m hoping to hear more about how it works and give it a try myself for a review.</p>


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