How much does it cost is a common question for a design business’s email inbox supplying websites to Realtors. Of course no one minds answering. It’s what we signed up for in this line of work. But there is no easy short answer to the how much question because everyone is different – or are they?

Almost all inquiries about how much a website cost to design and build are coming from people without any branding what-so-ever. It seems a common trait in the real estate niche but for a small few. In any other business there is a plan in place but in real estate the end result is the plan and most web designers working in this real estate niche are creating the visual branding as part of the web-design and including it in their price.

“My web guy designed my logo” is a pretty common thing to hear when a sign guy needs the printable artwork to work with or a printshop is trying to put together the business cards and all they have to work with are crappy web graphics.

So the question how much is a website isn’t the really the question.

This is a week filled with meetings. Meetings with people who are in the business of designing for real estate. Together we will work to discover the true nature of the problem and come up with a unique solution – or two.

logo

Starting a new business? Think you can design your own logo?

What happens when you’re a designer designing your own logo? I found out nothing can end up happening. I sit staring at my thumbnail sketches tearing them apart with my critical mind. And I thought this was going to be the easiest part of developing a business.

Business planning done. Content written. Breakout business development tested and released. Website design nearly complete. Logo! – or not. I thought I knew what I wanted from the start. The concept was falling together so easily.

TribalYell: A  design and marketing tribe. Our difference? The health of our employees and the community we market to come first. If those two things prosper, so will the business.

This meant the logo was to be cave painted hand prints about the company name. Or some kind of stylized cave/hand print.

Well it’s not going to be a hand print now. The hand print concept falls down when you find out how used up this idea actually is. But I love what I’ve come up with. It’s just a pencil sketch right now.