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<channel>
	<title>Paul McEwan &#187; Creative</title>
	<atom:link href="http://paulmcewan.com/index.php/category/creative/feed/" rel="self" type="application/rss+xml" />
	<link>http://paulmcewan.com</link>
	<description>A street level view with curb appeal</description>
	<lastBuildDate>Tue, 27 Jul 2010 18:02:57 +0000</lastBuildDate>
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		<title>Hand Drawn Realtor Advertising Speaks for Itself</title>
		<link>http://paulmcewan.com/index.php/2010/07/27/hand-drawn-realtor-advertising/</link>
		<comments>http://paulmcewan.com/index.php/2010/07/27/hand-drawn-realtor-advertising/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 18:02:57 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=549</guid>
		<description><![CDATA[An original hand drawn info-graphic of bad things happening to bad people on a road to success is used in this tabloid sized advertising piece. Negativity in advertising rarely works.  ]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2010/07/realtor_fail_july2010.jpg" rel="lightbox[549]"><img class="alignleft size-medium wp-image-550" title="realtor_fail_july2010_small" src="http://paulmcewan.com/wp-content/uploads/2010/07/realtor_fail_july2010_small-195x300.jpg" alt="hand drawn info-graphic" width="195" height="300" /></a>This advertising came into our office about a year ago and I&#8217;ve been holding it ever since wondering if I should post it. Mostly I was debating with myself about blurring his name and contact information or not. Something tells me he&#8217;s not going to be comfortable about seeing this plastered all over the internet. I know I wouldn&#8217;t. But it&#8217;s his advertising and it was hand delivered and distributed to all our mail boxes which makes it a public document, right?</p>
<p>So here it is, blurred name and contact but everything else left exactly as is. An original hand drawn info-graphic of bad things happening to bad people. Even the skewed layout is original. Click the image to see every methodical detail that went into this beauty.</p>
<p>And that&#8217;s all I&#8217;m going to say. What do you say?</p>


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		<title>Does your industry embarrass you?</title>
		<link>http://paulmcewan.com/index.php/2010/06/23/does-your-industry-embarrass-you/</link>
		<comments>http://paulmcewan.com/index.php/2010/06/23/does-your-industry-embarrass-you/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:01:39 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=543</guid>
		<description><![CDATA[The real problem I have with the real estate industry is this: Real Estate Agents are viewed as being lower than used car dealers. Real Estate developers are viewed as the reason people are homeless and living on the street. This is why when I see work like this flier I cringe. She needs a plan that doesn't involve bringing down the entire industry.]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2010/06/Sharon_c_Tucker.jpg" rel="lightbox[543]"><img class="alignleft size-medium wp-image-544" title="Sharon_c_Tucker" src="http://paulmcewan.com/wp-content/uploads/2010/06/Sharon_c_Tucker-228x300.jpg" alt="Bad Real Estate Advertising" width="228" height="300" /></a>I work in marketing and design. Or design and marketing. No, Advertising. Yea, that&#8217;s it. I work in Advertising &#8211; and &#8211; design &#8211; marketing. But I do a lot of branding and logo design. And websites.</p>
<p>I do have focus: Real Estate.</p>
<p>I like the real estate industry and position I am in. Never bored. Everyone is always in a decent mood. Right now websites are flying out the door and people seem to want to push technology to the maximum as a form of proof of (insert your communication here). Hopefully advertising campaigns will come back like lawn bowling once everyone realizes that being the first in technology is &#8230; just being the first in technology. Or that they might want to communicate something more.</p>
<p>The real problem I have with the real estate industry is this: Real Estate Agents are viewed as being lower than <a href="http://www.google.ca/search?q=real+estate+agent+vs+used+car+salesman&amp;hl=en&amp;safe=off&amp;ei=TUUiTK_uHZGhnQecttEm&amp;start=0&amp;sa=N" target="_blank">used car dealers</a>. Real Estate developers are viewed as the reason people are homeless and living on the street. (There is an anti-real estate development poster on the wall of the complex I live in). Talk about friendly neighbours.</p>
<p>This is why when I see work like this flier I cringe. When I tell people I do real estate marketing, do they think I do this?</p>
<p>This person needs more than just listings. She needs more than a new picture photo-copied on canary coloured paper. She needs a plan that doesn&#8217;t involve bringing down the entire industry.</p>
<p>I put it up for you to have a laugh. For me? it&#8217;s not that funny.</p>


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		<title>DYI Days, Come to Vancouver!</title>
		<link>http://paulmcewan.com/index.php/2010/06/09/dy-days-come-to-vancouver/</link>
		<comments>http://paulmcewan.com/index.php/2010/06/09/dy-days-come-to-vancouver/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 04:39:54 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Networking Marketing]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=536</guid>
		<description><![CDATA[How come I hadn&#8217;t heard of DYIDays? Have you? Let&#8217;s get one to come here.

DIY Days from Sabi Pictures on Vimeo.






		
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]]></description>
			<content:encoded><![CDATA[<p>How come I hadn&#8217;t heard of DYIDays? Have you? Let&#8217;s get one to come here.</p>
<p><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9943437&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9943437&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object>
<p><a href="http://vimeo.com/9943437">DIY Days</a> from <a href="http://vimeo.com/sabipictures">Sabi Pictures</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><a href="http://paulmcewan.com/wp-content/uploads/2010/06/diydayslogo-715207.png" rel="lightbox[536]"><img src="http://paulmcewan.com/wp-content/uploads/2010/06/diydayslogo-715207.png" alt="DIY Days" title="diydayslogo-715207" width="469" height="220" class="alignleft size-full wp-image-537" /></a></p>


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		<title>A Line</title>
		<link>http://paulmcewan.com/index.php/2010/04/16/a-line/</link>
		<comments>http://paulmcewan.com/index.php/2010/04/16/a-line/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 20:34:49 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[original]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=507</guid>
		<description><![CDATA[“A line is a dot that went for a walk. ”
- Paul Klee





		
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]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-508" title="big-black-dot" src="http://paulmcewan.com/wp-content/uploads/2010/04/big-black-dot.jpg" alt="" width="300" height="300" />“A line is a dot that went for a walk. ”</p>
<p>- <a href="http://en.wikipedia.org/wiki/Paul_Klee">Paul Klee</a></p>


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		<title>Television theme song composition by me</title>
		<link>http://paulmcewan.com/index.php/2010/03/15/television-theme-song-composition-by-me/</link>
		<comments>http://paulmcewan.com/index.php/2010/03/15/television-theme-song-composition-by-me/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:07:34 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Home Studio]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[composition]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[original]]></category>
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		<category><![CDATA[video]]></category>

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		<description><![CDATA[I compose music when the mood strikes but I dislike the process of recording.]]></description>
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<p>I compose music when the mood strikes but I dislike the process of recording. Perfecting studio recordings is not my idea of fun. I think I&#8217;ll just start doing this, play it through once and let that be it. So this is as good as it&#8217;s going to get.</p>
<p>My music is relatively simple, melodic and easy to remember. I enjoy writing as if for television. This one in particular might work as a drama. If you want to use it or record it, please contact me.</p>
<p>This song is called Patricia.</p>
<p><a href="http://paulmcewan.com/wp-content/uploads/2010/03/2010-03-15_1003.png" rel="lightbox[485]"><img class="alignnone size-medium wp-image-486" title="Paul at the keyboard" src="http://paulmcewan.com/wp-content/uploads/2010/03/2010-03-15_1003-300x169.png" alt="" width="300" height="169" /></a></p>


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		<title>web developer vs web designer</title>
		<link>http://paulmcewan.com/index.php/2010/02/23/web-developer-vs-web-designer/</link>
		<comments>http://paulmcewan.com/index.php/2010/02/23/web-developer-vs-web-designer/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:45:58 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[logo]]></category>
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		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=452</guid>
		<description><![CDATA[If SEO is important to the website owner (and who wouldn't), it get's built in as part of the development. It is then taught to the owner on how to use it, what content to write and where to put it. If SEO is the most important thing on your website list, don't ask for it last.]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2010/02/browser_3d.jpg" rel="lightbox[452]"><img class="alignleft size-medium wp-image-454" title="Web design vs web development" src="http://paulmcewan.com/wp-content/uploads/2010/02/browser_3d-300x218.jpg" alt="" width="300" height="218" /></a>Web Developer vs Web Designer</p>
<p>Fridge vs Avocado Green, Stainless Steel, White&#8230;</p>
<p>Running Car vs Paint Colour, Shape window tints&#8230;.</p>
<p>3 bedroom home plans vs spacial environment and finishes inside and out</p>
<p>Having worked in the construction industry for years before taking the design career by the horns has helped a lot in web design. A single building is drawn by an architect,  many engineers and a designer. The architectural drawings describe how it&#8217;s built, the engineering describes what size pipes, wiring, supporting walls etc. And the design drawing give the finishes. They almost always all work together at some point in the planning process.</p>
<p>Creating a web site can be just as complicated as house construction.</p>
<p>The web developer is like the architect. If there is no final wire frame (plan) in mind then that becomes part of the solution. The developer must create a website that allows for the design to be altered by the user.</p>
<p>The web designer brands, colours and re-shapes the functioning website.</p>
<p>If you hire a designer to develop your site, hopefully they will contract out the hard coding parts and not attempt to do it themsleves.</p>
<p>If you hire a developer to design and brand your site, hope fully the same will apply as above.</p>
<p>Very rarely do both co-exist in one person with any degree of success. It&#8217;s a simple fact of left brain right brain thinking.</p>
<p>No where in this post is SEO mentioned. That&#8217;s because SEO not just part of website construction alone and has nothing to do with branding and design. If SEO is important to the website owner (and who wouldn&#8217;t), it get&#8217;s built in as part of the development. It is then taught to the owner on how to use it, what content to write and where to put it. If SEO is the most important thing on your website list, don&#8217;t ask for it last.</p>


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		<title>Sexy Bookmarks</title>
		<link>http://paulmcewan.com/index.php/2010/01/06/sexy-bookmarks/</link>
		<comments>http://paulmcewan.com/index.php/2010/01/06/sexy-bookmarks/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 18:08:34 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://paulmcewan.com/?p=439</guid>
		<description><![CDATA[Enter the Sexy Bookmarks Wordpress Plugin found during a search for client work over at TribalYell. As soon as I found it I knew it was a winner and it would soon be on my blog too. Easy to install like any plugin in the latest versions of Wordpress.]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2010/01/social-bookmarking-700063.jpg.gif" rel="lightbox[439]"><img class="alignleft size-medium wp-image-440" title="social-bookmarking" src="http://paulmcewan.com/wp-content/uploads/2010/01/social-bookmarking-700063.jpg-300x300.gif" alt="" width="300" height="300" /></a>How many came here thinking the title was going to lead you to a bunch of websites involving sex? (Like you really needed me to show you the way). Well keep reading anyway because it&#8217;s fun.</p>
<p>We&#8217;re all familiar with blog posts and one of the familiar parts is seeing a number of  links at the bottom of every post wanting you to &#8220;share-this-article&#8221;. They are called Social Bookmarks. People who are active in the blogosphere push those buttons because it nice. It&#8217;s a new social etiquette like letting others on the elevator first or holding a door for someone, clicking those links helps the blog owner increase search ratings. Bloggers and commenter&#8217;s are usually one and the same and we have our blogs we like to visit. They become friends.</p>
<p>This blog has never been about search rating but it is fun to watch traffic after blogging some opinionated article and experiment with different forms of SEO. I never added any social bookmarking links because they are ugly. (but who cares about my opinion). A few clicks for the sake of ruining the look of my page wasn&#8217;t worth it.</p>
<p>Enter the <a href="http://sexybookmarks.net/" target="_blank">Sexy Bookmarks</a> Wordpress Plugin found during a search for client work over at <a href="http://www.tribalyell.com" target="_blank">TribalYell</a>. As soon as I found it I knew it was a winner and it would soon be on my blog too. Easy to install like any plugin in the latest versions of Wordpress. Click &#8220;add new&#8221; in your plugins menu, search for &#8220;SexyBookmarks&#8221; and click install. Go to the admin section for Sexybookmarks and choose which bookmarks to display. Enjoy.</p>
<p>So now you see them, Feel free to click on them. The makers of the Sexylinks plugin will thank you.</p>


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		<title>Web Design from Hell</title>
		<link>http://paulmcewan.com/index.php/2009/12/21/web-design-from-hell/</link>
		<comments>http://paulmcewan.com/index.php/2009/12/21/web-design-from-hell/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 04:23:11 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=436</guid>
		<description><![CDATA[So many people have been sending me a link from The Oatmeal I just have to re-post it here. It&#8217;s called How a Web Design goes Straight to Hell. It reminds me of this great email exchange between David Thorne, a designer in Australia, and his client
I don&#8217;t know why my friends are sending me [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2009/12/9.jpg" rel="lightbox[436]"><img class="alignleft size-medium wp-image-437" title="9" src="http://paulmcewan.com/wp-content/uploads/2009/12/9-268x300.jpg" alt="9" width="268" height="300" /></a>So many people have been sending me a link from The Oatmeal I just have to re-post <a href="http://theoatmeal.com/comics/design_hell" target="_blank">it here</a>. It&#8217;s called <em>How a Web Design goes Straight to Hell</em>. It reminds me of <a href="http://www.27bslash6.com/p2p.html">this great email exchange</a> between David Thorne, a designer in Australia, and his client</p>
<p>I don&#8217;t know why my friends are sending me this stuff. I love <em>all</em> my clients.</p>


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		<title>How much does a website cost?</title>
		<link>http://paulmcewan.com/index.php/2009/12/08/how-much-does-a-real-estate-website-cost/</link>
		<comments>http://paulmcewan.com/index.php/2009/12/08/how-much-does-a-real-estate-website-cost/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 08:16:10 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Fail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://paulmcewan.com/?p=430</guid>
		<description><![CDATA[How long is a piece of string?
How much does it cost is a common question for a design business&#8217;s email inbox supplying websites to Realtors. Of course no one minds answering. It&#8217;s what we signed up for in this line of work. But there is no easy short answer to the how much question because [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2009/12/dilbert-cost-1.jpg" rel="lightbox[430]"><img class="alignleft size-full wp-image-432" title="dilbert cost of things" src="http://paulmcewan.com/wp-content/uploads/2009/12/dilbert-cost-1.jpg" alt="dilbert cost of things" width="377" height="348" /></a>How long is a piece of string?</p>
<p><em>How much does it cost</em> is a common question for a design <a href="http://tribalyell.com">business&#8217;s</a> email inbox supplying websites to Realtors. Of course no one minds answering. It&#8217;s what we signed up for in this line of work. But there is no easy short answer to the <em>how much</em> question because everyone is different &#8211; or are they?</p>
<p>Almost all inquiries about how much a website cost to design and build are coming from people without any branding what-so-ever. It seems a common trait in the real estate niche but for a small few. In any other business there is a plan in place but in real estate the end result is the plan and most web designers working in this real estate niche are creating the visual branding as part of the web-design and including it in their price.</p>
<p>&#8220;My web guy designed my logo&#8221; is a pretty common thing to hear when a sign guy needs the printable artwork to work with or a printshop is trying to put together the business cards and all they have to work with are crappy web graphics.</p>
<p>So the question <em>how much is a website</em> isn&#8217;t the really the question.</p>
<p>This is a week filled with meetings. Meetings with people who are in the business of designing for real estate. Together we will work to discover the true nature of the problem and come up with a unique solution &#8211; or two.</p>


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		<title>Take Back Your Alley with Lights</title>
		<link>http://paulmcewan.com/index.php/2009/11/24/take-back-your-alley-with-lights/</link>
		<comments>http://paulmcewan.com/index.php/2009/11/24/take-back-your-alley-with-lights/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 23:02:35 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[My Life]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[community]]></category>

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		<description><![CDATA[Help us reclaim your back alley with Christmas lights, caroling and mulled cider.]]></description>
			<content:encoded><![CDATA[<p><a href="http://paulmcewan.com/wp-content/uploads/2009/11/alley-invites.jpg" rel="lightbox[420]"><img class="alignleft size-full wp-image-421" title="Alley Invites" src="http://paulmcewan.com/wp-content/uploads/2009/11/alley-invites-thumb.jpg" alt="Alley Invites" width="400" height="382" /></a>It&#8217;s Official! Complete with name change and time.</p>
<p>Help us reclaim your back alley with Christmas lights, caroling and mulled cider.</p>
<p>This year, join us and decorate your alley.  Light up your windows, balconies, and fences on the alley side with the spirit of Christmas and Solstice.</p>
<p>At our location (2137 West 1st Avenue) we are decorating the alley between 1st Avenue and York Street, from Arbutus to Yew Street. Then on Sunday Dec 20th at 8pm, we are Christmas caroling and handing out mulled cider  in the alley.</p>
<p>Join the <a href="http://www.facebook.com/groups.php?ref=sb#/group.php?gid=183736749039" target="_blank">Facebook Group</a> and tell us how you&#8217;re turning your alley into a livable area.</p>


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