Fridge vs Avocado Green, Stainless Steel, White…

Running Car vs Paint Colour, Shape window tints….

3 bedroom home plans vs spacial environment and finishes inside and out

Having worked in the construction industry for years before taking the design career by the horns has helped a lot in web design. A single building is drawn by an architect,  many engineers and a designer. The architectural drawings describe how it’s built, the engineering describes what size pipes, wiring, supporting walls etc. And the design drawing give the finishes. They almost always all work together at some point in the planning process.

Creating a web site can be just as complicated as house construction.

The web developer is like the architect. If there is no final wire frame (plan) in mind then that becomes part of the solution. The developer must create a website that allows for the design to be altered by the user.

The web designer brands, colours and re-shapes the functioning website.

If you hire a designer to develop your site, hopefully they will contract out the hard coding parts and not attempt to do it themsleves.

If you hire a developer to design and brand your site, hope fully the same will apply as above.

Very rarely do both co-exist in one person with any degree of success. It’s a simple fact of left brain right brain thinking.

No where in this post is SEO mentioned. That’s because SEO not just part of website construction alone and has nothing to do with branding and design. If SEO is important to the website owner (and who wouldn’t), it get’s built in as part of the development. It is then taught to the owner on how to use it, what content to write and where to put it. If SEO is the most important thing on your website list, don’t ask for it last.

How much does it cost is a common question for a design business’s email inbox supplying websites to Realtors. Of course no one minds answering. It’s what we signed up for in this line of work. But there is no easy short answer to the how much question because everyone is different – or are they?

Almost all inquiries about how much a website cost to design and build are coming from people without any branding what-so-ever. It seems a common trait in the real estate niche but for a small few. In any other business there is a plan in place but in real estate the end result is the plan and most web designers working in this real estate niche are creating the visual branding as part of the web-design and including it in their price.

“My web guy designed my logo” is a pretty common thing to hear when a sign guy needs the printable artwork to work with or a printshop is trying to put together the business cards and all they have to work with are crappy web graphics.

So the question how much is a website isn’t the really the question.

This is a week filled with meetings. Meetings with people who are in the business of designing for real estate. Together we will work to discover the true nature of the problem and come up with a unique solution – or two.

logo

Starting a new business? Think you can design your own logo?

What happens when you’re a designer designing your own logo? I found out nothing can end up happening. I sit staring at my thumbnail sketches tearing them apart with my critical mind. And I thought this was going to be the easiest part of developing a business.

Business planning done. Content written. Breakout business development tested and released. Website design nearly complete. Logo! – or not. I thought I knew what I wanted from the start. The concept was falling together so easily.

TribalYell: A  design and marketing tribe. Our difference? The health of our employees and the community we market to come first. If those two things prosper, so will the business.

This meant the logo was to be cave painted hand prints about the company name. Or some kind of stylized cave/hand print.

Well it’s not going to be a hand print now. The hand print concept falls down when you find out how used up this idea actually is. But I love what I’ve come up with. It’s just a pencil sketch right now.

Google changes up their logo to match holidays and big events. The key to this is be consistent. It’s expected and there are no surprises when it happens. it’s seen as a ’step up’ and they were prepared to keep it up. What’s more is everyone knows the Google logo and can easily replace it in their mind when mashed up with some Christmas design. Look at Vanity Fair or Maclean’s Magazine the next time you’re in the grocery check out. The cover art, (usually a model or person) covers the Magazine’s name art. This is to get more real estate from the image and the image sells. This can be done because our minds know these brands well.

So how is this handled with personal branding? The answer is very carefully and once we start, we keep it up – forever.

One way is seasonal. It keeps the brand changes to four times a year. It’s authentic because we all change with the seasons, especially if you live in Vancouver. Don’t pull a Google mash up with your name if you’re dealing with personal branding. It’s a bad idea and you’ll end up in my Design Fail Category, (so please send it in if you do). Just be authentic and put yourself where your community is. Keep it real to your clients and you’ll end up with a successful and refreshing look and feel without killing the brand.

Happy Summer!

Richard Branson, although from a well-to-do family, values personal adventure and risks more than some with less to lose. We understand Branson's Personal Brand.

Personal Branding is becoming an important topic as social media continues to be discovered. Most industries are starting to get it.

Realtors: with the addition of Social Media bringing about a change in marketing directions it’s now more important than ever to step up your branding. That is to say, ditch the old school slogans and awards and become authentic with who you are.

A Realtor’s business life and personal life mix on social media to the point where (I have read) that some create two different accounts on social media networks. Some good recent posts on the subject can be found here and here. What’s worse in my opinion is they have one account and only write about their business  activities, market reporting and name dropping. These Realtors seem to follow each other too. A better alternative  would be to follow your friends and community who happen to be your client base and not talk business, (but bring it up when asked or the opportunity arises).

Let’s do a case in point

(first a disclaimer): For this case-in-point I am going to pick any old slogan out of the hat and in no way intend to intentionally pick on anyone in particular. The fact is the slogan I choose to use as an example will sadly be in use by many Realtors – so you’re not alone if it’s yours.

“Vancouver’s Family Home Specialist”

Let’s choose that one (or something like that anyway- you’ll get the point). If this is a Realtor’s slogan but they don’t comment on family blogs, write blogs about family, advertise on family websites to support them, talk about family matters on Twitter and Facebook and don’t have a following of people with the same interest then what is the point? Their branding is not authentic and everyday people can now see this.

What I’m talking about here are some new concepts in marketing. Conversational Marketing, Permission Based Marketing and a Seth Godin’s new favourite, Leading a Tribe (which people are picking up now and calling Tribe Marketing). This type of marketing all begins with an authentic brand and story that are based on your values.

Realtor’s are always on when it comes to marketing. Anyone could be a future client. Why not just make your life easier and deal with people you choose, create a fan base and deal with all the residual business that naturally comes in as well.

Remember, with all things being equal people do business with people they click with. Even more importantly, with all things not being equal, people still do business with people they click with. So go out there and have real conversations online.