Paul McEwan

I work in marketing and design. Or design and marketing. No, Advertising. Yea, that’s it. I work in Advertising – and – design – marketing. But I do a lot of branding and logo design. And websites.

I do have focus: Real Estate.

I like the real estate industry and position I am in. Never bored. Everyone is always in a decent mood. Right now websites are flying out the door and people seem to want to push technology to the maximum as a form of proof of (insert your communication here). Hopefully advertising campaigns will come back like lawn bowling once everyone realizes that being the first in technology is … just being the first in technology. Or that they might want to communicate something more.

The real problem I have with the real estate industry is this: Real Estate Agents are viewed as being lower than used car dealers. Real Estate developers are viewed as the reason people are homeless and living on the street. (There is an anti-real estate development poster on the wall of the complex I live in). Talk about friendly neighbours.

This is why when I see work like this flier I cringe. When I tell people I do real estate marketing, do they think I do this?

This person needs more than just listings. She needs more than a new picture photo-copied on canary coloured paper. She needs a plan that doesn’t involve bringing down the entire industry.

I put it up for you to have a laugh. For me? it’s not that funny.