The Life of a New Realtor
With a previous post Death of the Realtor it’s appropriate to post something about the life of one. It’s a tough job due to all the competition but someone has to do it – right. So that’s why today’s post is about how the life of a Realtor might look in the very near future and how some are doing it this way right now.
Mobile listing solutions are going to take over as devices become more powerful, Connection speeds increase, displays more beautiful so websites don’t have to adjust to the scale as much. The term “mobile” might even become a word of the past (when describing online versions) as everything is expected to be online everywhere all the time. It’s just going to happen.
The future of the Realtor’s website will need to be more community driven. If their farm area is a certain location then they will be expected to have everything about that location on their website, listing every single business, every event, every listing and how about rentals? Oh, but there are community sites out there already doing this you say? Not really. It cost money and takes time to maintain a site like this. The paid links are not a good representation of what the community is. After all, paid links are what pay the bills.
A community site must be free to the community it serves. As more small business owners realize how important it is to have incoming links from outside sites pointing to them, they will look to a real community site that will list them for free and allow them to log in and list themselves for free, allow them to log in and post events, allow them to log in and take ownership of certain aspects of the community site and even guest post on the community blog. And yes, there will be real estate listings with walk scores, maps and much more. A successful Realtor will own this site.
A site like this is easier to maintain and keep current than most real estate sites are today, (those that do update their sites). It’s conceivable that a Realtor would hardly have to touch a site like this other than to confirm registrations (done through email) and farm the people who have logged in to get more information on the listings. They can go back to doing what they do best.
By providing this valuable resource to the community where a Realtor does business, their perception among those who live, work, play, list and purchase in the area can become a lot higher than it is now (below that of a used car salesman at the moment).
In summery a community site must have:
- Maps with walk scores
- Free organized listings of events and businesses
- Community blog for community postings
- A registration and login for the community
- A “mobile” version
Some Realtors are already starting this.
