The Single Property Website
I do single property websites using Wordpress. They are easy to manage and have many advantages all of which won’t be covered here. If you’re interested in doing this please don’t hesitate to contact me for more information.
Before you start ask yourself why. For some the answer is to offer something more to your client. It can make a client feel like a million bucks and can cost as little as $10 if you’re a DYI type. For others it’s about driving more traffic to the listing causing it to reach higher in search engines which in turn drives traffic to your own regular website. Of course you can have both but one is obviously harder to achieve than the other.
If you’re looking to have great search engine optimization [SEO] then don’t use the property address for the URL. Use a broader term. This way you can use the URL (and site for that matter) over again for a new listing down the road taking advantage of something called residual search traffic. The total numbers of clicks to your site matters. Also, expect it to not look as graphically pleasing as a brochure site that does not drive traffic. The use of Flash galleries and converting text to images so you can use a specific font type is completely the wrong way to go for a SEO site.
It’s still possible to please your client with thier address as a URL like 125LoveleyStreet.com since you can have more than one URL pointed to the the same website. Maybe advertise this one on the sign outfront since the address and the online information should go hand in hand. Don’t market the hell out of this address URL though. You may end up watering down the clicks to the single property website that you want to use continually.
Obviously you will have a link back to your regular site because active external links pointing to your site (among other things) is a great way to push traffic and search engine stats. How many realtors have external links pointing to their site? In the menu bar of your Single Property Website will be the usual “About” and “Contact” links both of which can carry the prospective client back to your real website.
It’s not as hard to put together as one might think. In fact there are a lot of ready made Wordpress Themes specificly designed for this exact use. The Single Property Website is something more you can add to your arsenal of marketing systems offered a prospective listing. I will provide a single page brandable write-up on the subject for use in your Property Evaluation to give to your client.
